About Amalgament

We build systems that improve the economics of a business.

Amalgament should be measurable in three things: customers created, revenue created and cost removed. Everything we build answers to one of them.

What we do

We identify an economic opportunity in a business and build the system required to capture it. That work runs through three solutions.

  • ScoutScout finds new business.
  • ForgeForge creates new revenue.
  • SiftSift removes unnecessary cost.

How we work

We do not start with a predetermined piece of software. We start with the economic problem, record a baseline, and then use whatever the opportunity requires: software, AI, automation, data, websites, integrations, outreach, CRM workflows, billing, research, analytics, new offers or new processes. The customer should not have to decide which technology is appropriate.

Behind the work is our own platform: connectors to the tools a business already uses, a structured model of how that business operates, and the automation that lets a small team build and run systems for many businesses. It is how we work, not something you have to learn.

Data and access

We prefer read-only access to systems of record, so results can be verified rather than estimated. Where that is not available, we agree on another source of truth before a system launches. Connecting a tool does not authorize outgoing messages or changes to your records; supported actions use agreed permissions and human approval.

Who you will work with

Amalgament is based in Colorado Springs, Colorado, and works with businesses anywhere. Drew Odenbach is your contact at Amalgament. Questions about our work, our data or something on this site can go directly to drew@amalgament.com. Amalgament is operated by Simple Software LLC.

Start with one opportunity

Tell us where the business feels constrained: customers, revenue or cost. We will start there.