Field notes on how small businesses work.
What is happening now, how the work used to get done, and what owners should know. Most of it starts as a post on Instagram and Facebook.
Why small business leads don't get followed up
Leads go cold when nobody owns the next step. That is a system problem, not a discipline problem. What to measure, and what a simple fix looks like.
Read Field notes · October 2, 2026 · 7 min readHow to tell if your small business marketing is working
Start with the customers who paid you, not the dashboard. A check an owner can run this week with records already on hand.
Read Field notes · September 29, 2026 · 6 min readA small business can change hands without a word in the news
The public record still writes it down.
Read Amalgam 001 · September 29, 2026 · 7 min readWhat is still standing
A brand that survives thirty years is not sentiment, it is a record of ordinary days done properly, and it is the thing a new owner actually inherits.
Read AI, applied · 01 · September 29, 2026 · 7 min readBefore AI, one picture of the business
What Palantir puts underneath its AI, and why the same order matters at five employees.
Read Field notes · September 29, 2026 · 6 min readThe work between the work
Nobody was hired for the second job.
Read Field notes · September 29, 2026 · 6 min readWhat a website says and what a visitor sees
We read 195 small business websites twice, once as raw code and once in a real browser, and the two readings described different pages.
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