Does Amalgament use ChatGPT, Claude or Zapier?

We use whatever combination of software, AI, data, automation and people the opportunity requires. Choosing it is our job, and you never have to manage it.

I already have Zapier automations. Do I lose them?

No. You keep what works. If an automation is part of the opportunity, we build around it or replace it. If a subscription is not earning its cost, Sift may recommend removing it.

Is this just an AI consultant?

No. We start with an economic opportunity, record a baseline, build and run what it needs, and measure the result in your systems of record.

Do I need to know anything about AI?

No. That is the point. You should not have to become an AI expert to benefit from AI.

Amalgament vs AI tools: stop building your own AI stack

Where each one sits

Software you operatePlatform

You adopt a platform and build the operating model, the applications and the workflows on it.

Palantir, workflow builders

AI you manageAI worker

You hire an AI employee, brief it, review its work and approve what it proposes.

Viktor, agents

Results you delegateMeasured outcome

We start with the economic opportunity, record a baseline, build and run whatever it takes, and measure the result in your own systems.

Amalgament

What the tools are

ChatGPT and Claude are excellent at drafting, summarizing, reasoning through a problem and writing the first version of almost anything. Zapier, n8n and the workflow builders connect the tools you already use and run steps when something happens. Agents string those together. Consultants set them up.

None of that is the problem. The problem is what is left over. Someone still has to learn each tool, connect it, define the workflow, write and maintain the prompts, hold the business context, monitor the runs, debug the failures, decide what should be automated next, and improve the system over time. In a small business that someone is the owner, at night.

You can buy AI. You can buy automation. You can buy agents. Or you can hire the company that knows how to use them.

What Amalgament is

Amalgament builds systems that improve the economics of a business. We measure the work in customers created, revenue created and cost removed.

We start with the economic opportunity, not the technology. Scout finds demand the business is not capturing and turns it into customers. Forge finds revenue inside the customers, capabilities and relationships the business already has, then builds the offer and the system that make it real. Sift finds recurring cost that can be removed without losing the capability behind it.

Before we build, we record a baseline. Then we build and run whatever combination of software, AI, data, automation and execution the opportunity requires, and measure the result in your own systems of record. You never have to choose the technology.

Customers created. Revenue created. Cost removed.

Side by side.

Text, not checkmarks. Where both do a similar thing, the row says so.

What you buy: AI toolsCapability. A subscription to a tool that can do the work if someone operates it.; AmalgamentA result, measured in customers, revenue or cost. The tools are our choice.
Who learns the tools: AI toolsYou or someone on your team.; AmalgamentWe already have.
Who connects everything: AI toolsYou, one integration at a time.; AmalgamentWe connect to the systems the work needs, read-only where we only need to measure.
Who defines the workflows: AI toolsYou decide what should happen when, and build it.; AmalgamentWe start from the opportunity and build only what reaches it.
Who maintains prompts and context: AI toolsYou. Every tool starts cold unless someone keeps it warm.; AmalgamentWe keep the business context the work depends on. Nothing starts cold.
Who monitors and debugs: AI toolsYou find out when something silently stops.; AmalgamentWe watch what we build and fix what breaks. The result is measured, so a failure shows up.
Who decides what to automate next: AI toolsYou, when you have time.; AmalgamentWe look for the next opportunity by its economics: demand missed, revenue available, cost that can go.
Human judgment: AI toolsYours, whenever the tool is unsure or wrong.; AmalgamentOurs, with yours on the decisions that belong to an owner.
Cost shape: AI toolsSeveral subscriptions plus your weekends.; AmalgamentScoped to the opportunity and agreed before work starts. Sift also asks whether the subscriptions you already pay for earn their cost.
Best fit: AI toolsPeople who enjoy building their own stack and have the time to run it.; AmalgamentOwners who want the result and not the hobby.

The unit of work.

Most software gives you a tool. Amalgament starts with the result and picks the tools.

AI tools

You set up the CRM trigger, write the prompt, connect the email step, test it, and fix it the week the CRM changes a field name.

Amalgament

You tell us leads are falling through the cracks. Scout finds where, builds what closes the gap, and counts the customers it produces in your CRM.

Which one, honestly.

Choose AI tools if

You like building systems and have time to keep them running.
Your needs are simple, stable and unlikely to change.
You already have a technical person whose job this is.

Choose Amalgament if

You know what you want to improve and do not have hours to learn the tools.
The opportunity crosses several tools and changes as the business changes.
You want the result measured in your own systems, with one party accountable for it.

A few good questions.

Start with the opportunity. Measure the result.

Keep your tools. We find where the business can win customers, add revenue or remove cost, record a baseline, build what it takes, and measure the result in your own systems.

Work with us How we work

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