What a fractional COO is
A senior operator who works with your business part time, usually on a monthly retainer. They bring experience from having run operations before, they see the whole business, and they set direction: what to fix first, how the team should be structured, which processes matter, what the numbers should say.
The limit is the word fractional. They diagnose and design. Someone else has to build it and run it, and in a small business that someone is usually you. The plan is only as good as the execution it gets.
What Amalgament is
Amalgament builds systems that improve the economics of a business. We measure the work in customers created, revenue created and cost removed.
We start with the economic opportunity, not the technology. Scout finds demand the business is not capturing and turns it into customers. Forge finds revenue inside the customers, capabilities and relationships the business already has, then builds the offer and the system that make it real. Sift finds recurring cost that can be removed without losing the capability behind it.
Before we build, we record a baseline. Then we build and run whatever combination of software, AI, data, automation and execution the opportunity requires, and measure the result in your own systems of record. You never have to choose the technology.
Customers created. Revenue created. Cost removed.
Side by side.
Text, not checkmarks. Where both do a similar thing, the row says so.
- What you buy
- A fractional COOJudgment and direction from an experienced operator, part time.
- AmalgamentExecution against a measured result: customers created, revenue created or cost removed.
- Primary output
- A fractional COOA plan, priorities, structure, accountability for the team.
- AmalgamentWorking systems: a new offer with its pricing, billing, landing page and scheduling, a path from inquiry to customer, or a cost removed and replaced.
- Who does the building
- A fractional COOYour team, or a vendor they bring in.
- AmalgamentWe do.
- Who does the running
- A fractional COOYour team.
- AmalgamentWe run what the result requires.
- Strategy and people decisions
- A fractional COOTheir strength.
- AmalgamentNot our job. Those come back to you.
- Pricing shape
- A fractional COOMonthly retainer, typically a meaningful fraction of a salary.
- AmalgamentScoped to the opportunity and agreed before work starts.
- Human accountability
- A fractional COOFor the direction.
- AmalgamentFor the result, measured in your systems of record.
- Best fit
- A fractional COOA business that needs operational leadership and has hands to execute.
- AmalgamentA business with an opportunity it can see and nobody with time to build it.
The unit of work.
Some businesses use both. The COO sets direction. We build and measure.
"Lead follow-up should happen within an hour and be tracked in the CRM." True. Now somebody has to make it so.
We build the path that makes it so, and measure how many of those leads become customers.
Which one, honestly.
- You need someone senior to set direction and hold the team accountable.
- The problems are structural, about people and priorities.
- You already have the hands to build and run what they design.
- You can see an opportunity and nobody has time to build it.
- The opportunity is in the offer, the funnel or the cost base, not the org chart.
- You want execution measured by its result, not by hours.
A few good questions.
Start with the opportunity. Measure the result.
Keep your tools. We find where the business can win customers, add revenue or remove cost, record a baseline, build what it takes, and measure the result in your own systems.
Other comparisons
