You adopt a platform and build the operating model, the applications and the workflows on it.
Palantir, workflow buildersYou hire an AI employee, brief it, review its work and approve what it proposes.
Viktor, agentsWe start with the economic opportunity, record a baseline, build and run whatever it takes, and measure the result in your own systems.
AmalgamentWhat buying leads is
Pay-per-lead services and lead marketplaces generate inquiries and sell them to businesses, usually by category and area. Some leads are exclusive. Many are sold to several businesses at once, so the first to call often wins. There is little setup, and volume can start almost immediately.
The limits are in the model. Every lead costs the same whether it closes or not. Shared leads turn follow-up into a race. The demand belongs to the seller, so when you stop paying, the flow stops, and nothing you paid for keeps working afterward.
What Amalgament is
Amalgament builds systems that improve the economics of a business. We measure the work in customers created, revenue created and cost removed.
We start with the economic opportunity, not the technology. Scout finds demand the business is not capturing and turns it into customers. Forge finds revenue inside the customers, capabilities and relationships the business already has, then builds the offer and the system that make it real. Sift finds recurring cost that can be removed without losing the capability behind it.
Before we build, we record a baseline. Then we build and run whatever combination of software, AI, data, automation and execution the opportunity requires, and measure the result in your own systems of record. You never have to choose the technology.
Customers created. Revenue created. Cost removed.
Side by side.
Text, not checkmarks. Where both do a similar thing, the row says so.
- What you buy
- Buying leadsLeads, priced per lead or per bundle, by category and area.
- AmalgamentA result: new customers and revenue, from demand capture that belongs to your business.
- Who owns the demand
- Buying leadsThe lead seller. You rent access to it.
- AmalgamentYou. The pages, intake, follow-up and data stay with the business.
- Exclusivity
- Buying leadsVaries. Many leads are shared with competitors.
- AmalgamentInquiries come to you, not to a marketplace.
- Speed to first result
- Buying leadsFast. Leads can arrive within days.
- AmalgamentSlower. We find the opportunity, record a baseline and build before results arrive.
- What happens when you stop
- Buying leadsThe leads stop.
- AmalgamentWhat we built keeps working for the business.
- What gets measured
- Buying leadsLeads delivered, sometimes lead quality disputes.
- AmalgamentCustomers and revenue, counted in your CRM, invoices or payments.
- Follow-up
- Buying leadsYours. Speed matters, especially on shared leads.
- AmalgamentPart of the system Scout builds, because a lead only counts when it becomes a customer.
- Pricing shape
- Buying leadsPer lead, per bundle or by subscription, whether or not the lead closes.
- AmalgamentScoped to the opportunity and agreed before work starts.
- Best fit
- Buying leadsA business that needs volume now, or wants to test a market quickly.
- AmalgamentA business that wants its own source of customers, measured by what it earns.
The unit of work.
Buying leads is renting demand. Scout builds demand you keep.
Twenty leads arrive this month. Several were also sent to competitors. You call fast, close a few, and buy twenty more next month.
Scout looks at where your own demand comes from and where it is lost, builds the path that captures more of it, and counts the customers it produces.
Which one, honestly.
- You need volume immediately and cannot wait for a system to be built.
- You want to test a new service or area before committing to it.
- You want no setup at all.
- Your team already follows up quickly and closes well from cold leads.
- You are tired of paying for leads that were also sold to competitors.
- You want a source of customers the business owns and keeps.
- You want the result measured in customers and revenue, not leads delivered.
A few good questions.
Start with the opportunity. Measure the result.
Keep your tools. We find where the business can win customers, add revenue or remove cost, record a baseline, build what it takes, and measure the result in your own systems.
Other comparisons
