Industries · Fitness studios and gyms

Fitness studios and gyms: more customers, new revenue, less unnecessary cost.

Studios and gyms grow by keeping members, not just signing them. These are the systems we would typically build and operate for a studio, box or gym, using the tools it already has.

These are examples, not a package. We start with the opportunity worth the most to your business, record a baseline, and build what it needs using the tools you already have.

What we usually see

Trial members take a class or two and nobody follows up before the trial ends. A member who came four times a week drops to once, and the first anyone hears of it is the cancellation. Some classes run full with a waitlist while others run half empty. Failed payments pile up until someone has time to chase them. Coaches know their members, but that knowledge never reaches the front desk.

Tools you probably already use

  • Studio software such as Mindbody, Glofox, Wodify or PushPress
  • Your payment processor
  • Your website, Instagram and Google Business Profile
  • Text messaging and email
  • A coach schedule or payroll tool

Where we would start

  1. 01

    Trials that turn into memberships

    Every trial gets a planned sequence: a welcome, a check-in after the first class, a nudge to book the next, and a membership conversation with a coach before the trial ends.

    What changes

    New people get a reason to come back while the habit is forming.

  2. 02

    At-risk members, flagged early

    Members whose attendance drops from their normal pattern are flagged to their coach with a suggested check-in.

    What changes

    You reach a member while they are still a member.

  3. 03

    Classes that fill

    Waitlists move automatically when someone cancels, and members who usually take a similar class hear about open spots in slow time slots.

    What changes

    Fuller classes without discounting.

  4. 04

    Failed payments followed up

    Declined cards get a polite, timed reminder with a link to update, and anything still unpaid is flagged to the desk.

    What changes

    Revenue stops leaking through expired cards.

  5. 05

    Milestones noticed

    Hundredth classes, anniversaries and personal records reach the coach so they can be celebrated in person or in the channels members opted in to.

    What changes

    Members feel known, which is why they stay.

  6. 06

    A weekly studio report

    Active members, trials in progress, at-risk members, class fill by time slot and failed payments, in one message.

    What changes

    You see the health of the studio without pulling reports.

Scout, Forge and Sift for fitness studios and gyms

Acquire

Scout

Find the demand you are not capturing, from missed inquiries and dormant leads to nearby customers who have never heard of you, then build the path that turns it into paying customers.

Explore Scout Expand

Forge

Turn what the business already knows and does into revenue that repeats: plans, memberships, add-ons or new services your customers would pay for.

Explore Forge Save

Sift

Find the software, vendors and manual work you pay for every month without needing all of it, and replace them without losing what they do.

Explore Sift

What stays with you

Coaching, programming and anything about a member's health or injuries stay with your coaches. Membership changes and refunds come to you. Marketing messages go only to people who opted in. Connecting your tools does not authorize us to send messages or change records; every automatic action is one you agreed to, and you decide what needs review first.

Questions

Do we have to switch from Mindbody or PushPress?
No. We work with the studio software you already use and connect it to your messaging and payments. We confirm what can connect before any work begins.
Will members get automated messages that feel robotic?
Messages are written in your voice and can come from a coach. You approve every template, and you decide which ones a person reviews before they go out.
Is this only for big gyms?
No. Small studios feel a lost member the most, and they rarely have someone whose job is to watch attendance.

Also in shops, studios and agencies

Your business, not a template.

Tell us where the business feels constrained. We will tell you which opportunity we would start with, what it would take, and what we would leave alone.

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