What we do

We find what could be better, then build it.

We get to know how your business works, find opportunities to improve it, recommend what's worth doing and build the technology that makes it possible. Then we keep looking after it. Here's how that works, what it can look like, and what we don't do.

How it works

Tell us. We plan. We build. We stay.

  1. 01 Tell us
    Gmail
    Maria Lopezto Amalgament

    We type every new client in twice. Can you fix that?

    Describe the problem in your words.

  2. 02 We plan
    Scope · New clients
    New clients go to QuickBooks
    Duplicates flagged, not created
    Done when ten real clients pass
    Approved by the owner, Tuesday

    We agree in writing what we'll deliver.

  3. 03 We build
    Tests
    Read new HubSpot contacts
    Create QuickBooks customer
    Skip a duplicate
    Tried with Maria

    We build it and test it with your team.

  4. 04 We stay
    Connections
    HubSpot to QuickBooksRunning
    QuickBooks updateFixed Thu
    Weekly summary emailNext

    We look after it and take the next request.

An example request, using common business software. Names are examples.

  1. Tell us what's not working.

    Start with the problem, not a specification: “we type every new client in twice.” At the start we learn how the business runs and which systems you use, so later requests don't start from zero.

  2. We work out the fix, and agree it.

    Often the answer is setting up a tool you already own properly. Before we start, we agree in writing what we'll deliver and what “done” looks like. You set the priorities.

  3. We build it and test it with your team.

    The people who will use it try it before we call it done. Modern tools and AI help us build faster. Real people stay responsible for the work.

  4. We look after it, and take what's next.

    Vendors update apps and processes change. We fix what we've built when it needs fixing, and the next request goes to people who already know your systems.

You talk directly to the people doing the work. There is no account manager in between. You run the business and make the decisions; we're responsible for the technical work we agree to deliver.

What the work can look like

The answer changes from business to business.

Sometimes it's connecting software you already have. Sometimes it's a new internal tool, an automation or a process moved off paper. Here are the six kinds of work we do, with examples.

Connect your software

Your CRM, accounting and scheduling pass the right information to each other, so nobody copies it across by hand.

  • A new customer in the CRM appears in the accounting system with the right billing details.
  • A job marked complete in the scheduling app updates the customer and starts the invoice.
  • Form submissions from the website land in the right system, not in someone's inbox.

Automate repetitive work

When a job is approved, the paperwork, the invoice and the customer email follow on their own, checked by a person where it matters.

  • The welcome pack, contract and first invoice go out when a new client signs.
  • A Monday summary of overdue jobs and unpaid invoices, built without anyone copying numbers.
  • Reminders for expiring documents or renewals, sent to the person who handles them.

Build useful tools

A dashboard your team actually opens, a simple intake form, a small internal app for the job nothing off the shelf quite fits.

  • A dashboard that pulls numbers from three systems into one screen.
  • A simple intake or request form your team uses instead of email threads.
  • A small internal app for a process nothing off the shelf quite fits.

Improve what you already use

Most software can do more than it's set up to. We configure and extend it before suggesting anything new.

  • Setting up the features you already pay for: templates, automations, permissions.
  • Cleaning up duplicate records and fields so reports can be trusted.
  • Moving a process off a fragile spreadsheet into the system that should hold it.

Put AI to practical use

Search your own documents, draft routine replies, sort what comes in. Only where it genuinely saves someone time.

  • Search your own documents, policies and past emails in plain language.
  • First drafts of routine replies or summaries, for a person to check and send.
  • Sorting and routing what comes in, so the right person sees it first.

Maintain what we build

Software changes and things break. We look after what we've built for you and fix it when it needs fixing.

  • Fixing a connection when a vendor changes their app.
  • Adjusting an automation when your process changes.
  • Keeping an eye on what we've built so problems are caught early.

Examples of the kind of work we do, not descriptions of client projects.

Configure or build?

We don't build what you can already set up.

Most problems are solved by connecting or configuring software you already have. That's cheaper, quicker and easier to look after, so it's where we start.

We build something new only when it's clearly the better answer: no product fits, the workaround costs more than the tool, or a small piece of software ties the rest together. When that happens, we tell you why before we start.

What we need from you

Not much, but not nothing.

  • Access to the systems involved

    Granted by you, limited to what the job needs, and yours to revoke.

  • Someone who knows the process

    Usually the person who does it today. Half an hour of their time saves us guessing.

  • Feedback while we test

    The people who will use it try it before we call it done.

  • A decision when there's a choice

    We explain the options in plain English and you pick.

Is this you?

Who this suits, and who it doesn't.

A good fit

  • An established, growing business running on several software tools.
  • Manual workarounds and retyping that everyone has learned to live with.
  • Technology projects that keep getting postponed because nobody owns them.
  • An owner who wants someone to find what could be better, not only build what's asked.

Not the right fit

  • You need someone to run operations, manage staff or set strategy.
  • You want a guaranteed increase in revenue or leads.
  • You need laptops, printers or networks fixed. An IT provider is the right call.
  • You have one large software product to build from scratch. That's a project, not a partnership.
  • You want unlimited development work for a fixed monthly fee.

$2,500 a month, agreed before work starts. The monthly fee covers an agreed amount of ongoing technical work, not unlimited development. Anything bigger gets its own scope and price before it starts. We are responsible for the technical work we agree to deliver. You stay in charge of your business. Pricing.

Questions

What owners ask us.

Do we need to know exactly what we want built?

No, and most owners don't. Working out what's worth doing is part of our job. We learn how the business runs, point out what could be better, including things you may not have spotted, and recommend practical improvements. You choose which ones we build.

Do you make decisions for us?

No. We recommend; you decide. You run your business, set the priorities and approve what we build. We don't manage your staff or your operations, and we don't make business decisions on your behalf.

How is this different from hiring a developer or a freelancer?

A developer or a freelancer usually builds what you specify. We start earlier: we learn how the business runs and help work out what's worth building, then build it and look after it. You get continuity without recruiting or managing anyone, and the next improvement goes to someone who already knows your systems.

Do you replace our IT provider?

No. We don't fix printers, laptops or networks, and we're not a help desk. We improve and look after the business systems and connections we agree to take on, and we're happy to work alongside your IT provider.

Do you guarantee results?

We are responsible for the technical work we agree to deliver. You stay in charge of your business. We don't promise more revenue, more customers or growth, and we don't run your business. We promise that what we agree to build works as agreed, and that we look after it.

What if we stop working with you?

Your systems and your data stay yours. Before we start, we agree in writing what we hand over if you leave.

Let's make your business work better.

Let's talk about your business